Landing pages and ecommerce go hand in hand. At some point, your ecommerce store needs advertisements to drive traffic. Well, those ads need to send potential customers to a landing page. The same goes for inbound links from blogs and publications. If your visitors don't land on a relevant landing page, they're going to be rather confused. So the big question is which landing page software should you choose. We're keen on recommending Instapage because of its beautiful templates, collaboration tools and heatmapping. This Instapage review outlines all of that.
The Features That Make it Great
Most landing page tools offer the basics: Landing page templates and some decent design tools. Yet, Instapage takes it a step further with a remarkable suite of features made for not only building landing pages but for making them convert.
Heatmapping Paired with A/B Testing
Instapage does a wonderful job of combining heatmapping and the standard A/B testing you find in other landing page software. With the heatmaps, you can see actions like clicks, mouse movements and scroll depths, all of which are shown with bright colors depending on how often the actions occur. Therefore, you might see that one of your call to action buttons isn't being noticed by visitors.
If that's the case, it's time to try something new and test it out with the A/B features. Once this happens you pair two different versions of, say, a call to action button and see how many people click on each. This is how you make educated decisions instead of putting the fate of your business to a guess.
Sleek Templates and a Drag and Drop Builder
Over 200 templates are available, and they get plugged into a drag and drop builder. Some of these visual builders on the market absolutely stink. But Instapage has it down, with options to drag around certain elements, change colors, add images and adjust the way your branding looks.
From digital asset delivery to email list building, Instapage has several features packed into its landing pages for lead generation. The whole point is to ensure that customers don't visit your website once then never come back. Whether it's through webinars, email marketing or receipts, you're trying to make them recurring customers.
Strong Collaboration Tools
Instapage supports landing page design sharing with anyone in your organization or even contractors or clients. The collaboration tools allow for chatting and understanding what needs to be done with the design in order to be successful. In addition, it can send new leads to specific departments to make for a seamless process.
Instapage also has a solid audit log included with the program for checking in on customer history. Therefore, if someone is having a problem signing up for your product or service, you can see what they've been up to in the past.
Who Should Consider Instapage for Their Ecommerce Landing Pages?
Every ecommerce store should consider Instapage for one big reason: Ecommerce stores with good products are going to make money with it.
The $99 per month is chump change compared to the tools that are bound to improve your profits and get more people interested in your brand. Heck, you typically have to pay for a heatmapping and A/B testing tool to go along with your website or landing page software. But these are provided for you.
But I assume most people will be impressed by the Instapage templates, so do yourself a favor and at least try the 14-day free trial to see how it works.
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